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Therafit Joins Global Movement to Redefine Success in Business With Newly-Appointed B Corporation Status

PRESS RELEASE: MIAMI GARDENS, FLORIDA (11/19/2013) – Therafit, the fashion-forward footwear brand with the patented Personal Comfort System dedicated to a woman’s total body wellness, announces its global certification as a B Corporation.

As a Certified B Corporation, Therafit joins a network of over 850 companies spanning 60 industries in 28 countries that meet a higher standard of transparency, accountability, and performance while harnessing the power of business to solve social and environmental problems.

“Certified B Corporations are leading a global movement to redefine success based on a new, values-focused way of doing business,” said Moises Egozi, CEO of Therafit. “We are thrilled to join this exceptional group as we set an example for what’s possible when businesses place as much emphasis on the greater good as they do the bottom line.”

To earn B Corp certification, Therafit completed a comprehensive and rigorous assessment of its practices, governance, environmental and community impacts, staff benefits and culture. Company operations as well as core values were all reviewed by an outside audit team in order to check compliance with B Corporation standards.

“Therafit is built on four key ideals: Comfort, Customer, Charity and Community,” added Egozi.  “It is through these four pillars of strength that Therafit aims to deliver a one-of-a-kind lifestyle product while making a positive impact well beyond our customer base.” 

About Therafit Shoe

Co-developed by Dr. Lisa Masterson, of the Emmy award-winning series, ‘The Doctors’, Therafit believes in empowering women to embrace wellness in all aspects of their lives. Endorsed by the National Posture Institute, the patented technology in each Therafit shoe provides unparalleled cushioning and support to reduce the aches and pains that come from the stress of everyday activities. For more information, please visit www.therafitshoe.com.

CONTACT:
Will Armstrong
Fifteen Minutes PR
will@fifteenminutes.com
323.556.9700