Shopping frenzy starts in America
Bratislava, Slovakia – November 28, 2013 – Every year, the Friday after Thanksgiving Day is a shopping frenzy in America, with huge discounts creating a different kind of feast – this time, for shopaholics. However, experts are predicting that the masses of shoppers will soon be a thing of the past because online shopping is quickly coming to the fore. This means European customers will soon also be able to take advantage of the day’s steep discounts.
Sales during Black Friday 2012 showed a dramatic increase in the purchase of mobile devices, as well as a rapid rise in online purchases.* This growth in the number of smartphones and tablets has created an opportunity for mobile applications, which are now more accessible. So, Sygic, the leader in offline navigation, has responded by offering its biggest discount ever on selected apps. “Sygic knows no borders. Therefore, we have decided to join the shopping spree and offer, for the very first time, 50% off the most popular apps: Sygic GPS Navigation Europe and North America for the iOS and Android operating systems,” says Michal Štencl, Sygic’s CEO.
Customers hunt for bargains by shopping online, at brick and mortar stores, and on their mobiles – sometimes simultaneously. Last year, 58% of American consumers used a smartphone to do their shopping. And while purchases by shoppers referred to e-shops through social networks have decreased, this year the purchases are likely to increase.
Sygic develops off-line voice guided GPS navigation software trusted by millions of customers worldwide. Sygic was the first company to provide turn-by-turn navigation for iOS platform. With over 30 000 000 installs Sygic GPS Navigation is the top offline navigation app for iOS and Android, ranking Top 10 in more than 40 countries. Sygic professional platform powers solutions for private companies as well as civil services. Sygic navigation software is used by more than 1000 B2B customers on 5 continents. In January 2013 Sygic launched its second product Family by Sygic – family location sharing and safety app that earned the coveted PTPA Seal of Approval. Based in Bratislava, Slovakia, Sygic has been recognized as a Deloitte Fast 50 Company for fastest growing IT companies in Central Europe for five consecutive years and in 2011, was added to Deloitte’s Fast 500 EMEA listing as well. To learn more about Sygic offerings, visit www.sygic.com. More information about the new app Family by Sygic is available on www.sygic.com/family.