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Next phase of national retail expansion begins for Beauté de Maman® (OTC:TWSI)

Unique line of products for pregnant and nursing women rolling out to new retail channels and national drugstore distribution

WESTPORT, CT – February 24, 2014 (BUSINESS WIRE) – TriStar Wellness Solutions, Inc. (OTCQB: TWSI), a diversified health and wellness company, is pleased to announce that its Beauté de Maman® brand of beauty and wellness products for pregnant and nursing women has begun its national rollout to drugstore, grocery, and natural food retailers across the country.

Following a test at selected retail locations during the second half of 2013, the brand will now begin significant retail expansion in 2014. Based on current favorable retailer response the brand expects to achieve retail distribution in over 5,000 stores by the end of 2014. Beauté de Maman® brand provides a wide assortment of beauty, personal care, and wellness products to meet the special needs of pregnant and nursing women. Created by an OB/GYN for her patients, each product in the Beauté de Maman® range is formulated to meet the highest standards for natural ingredient selection that are safe for the mother while addressing the unique symptoms women encounter during pregnancy.

Beauté de Maman® represents the largest range of products to be offered to pregnant and nursing women at retail. The brand is creating an exciting new maternity destination in stores for women to easily find products they can rely on to safely meet their personal care and beauty needs. 

Jamie Barickman, Chief Marketing Officer at TWSI commented, “By carefully building a brand to meet the needs of this under-served consumer group, we are helping retailers create a new destination at retail that will generate increased total store sales and increased consumer satisfaction and loyalty.  Providing specific solutions for highly targeted consumer groups such as pregnant and nursing women is how leading retailers will grow sales and market share in today’s very competitive retail environment.”  

About TriStar Wellness Solutions

TriStar Wellness Solutions, Inc. (TWSI) is a diversified health and wellness company that targets under-met consumer opportunities in the retail and professional healthcare marketplace. Its core strategy is to meet the growing demand for personalized, healthcare solutions by leveraging proprietary innovation and technology to create transformative, science based solutions and brands. TriStar owns the Beauté de Maman® brand of women’s health products (www.beautedemaman.com).  Additional information is available at www.tstarwellness.com.