LIGHTNING RELEASES – PASADENA, Calif. — Feb. 18, 2014 — Ayzenberg Group, one of the largest independent full-service agencies on the U.S. West Coast, announced today that Bill Buckley has joined the agency as Vice President, Brand Integration. With over 20 years of experience in hospitality, marketing and public relations, Buckley will be responsible for leading the agency’s continued growth into new segments and ongoing business development efforts.
Additionally, Buckley will be responsible for increasing the brand integration of current and future clients with the agency’s advertising, social media, digital, original content, media planning and marketing services.
Buckley previously served as Ayzenberg’s Vice President of Business Development from 2007 to 2011, where he oversaw integrated campaigns for the agency’s clients such as Universal Studios, Goodwill of Southern California, Activision-Blizzard and Mattel.
“Bill is a proven talent,” said Eric Ayzenberg, CEO and Chief Creative Officer, Ayzenberg Group. “He is passionate for understanding strategy and brand story creation through all available media. His dedication to the craft is contagious and we’re delighted to welcome him back to the agency.”
Prior to his return Ayzenberg, Buckley served as the Director of Sales and Marketing for The Ritz-Carlton, Los Angeles, and the JW Marriott Los Angeles L.A. LIVE, where he was responsible for the positioning and marketing communications for the two iconic downtown Los Angeles properties.
Buckley has history with the Marriott International brand including serving as the National Director of Entertainment Sales and Promotions for the entire Marriott portfolio and will continue to work with the hotel chain through Ayzenberg.
Past marketing experience includes Rogers & Cowen working with clients such as Marriott International, Ducati Motorcycles and Ray Ban. He worked as the Executive Vice President of Convention Sales and Services for the Los Angeles Tourism & Convention Board working with clients such as E3 – the Electronic Entertainment Expo, SIGGRAPH and Microsoft.
“My background in hospitality, marketing and public relations will help build engagement and maintain cultural relevancy for all clients going forward,” Buckley said. “The agency has had amazing growth and its deep pool of resources will be invaluable to current and future clients.”
Ayzenberg has expanded its offerings including [a] social, the agency’s social media department, and its Influencer Outreach Network [ion], Ayzenberg’s program that places resonant advertising messaging in top digital content.
About Ayzenberg Group
Founded in 1993, and now one of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We’re all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today’s connected ‘Gen Now’ consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit www.ayzenberg.com.
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