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Magicholdem partners with Everest Poker and Poker 770

PRESS RELEASE: LONDON (11/25/2013)- MagicHoldem (www.magicholdem.com) a leading developer of online poker-related instructional tools and services, today announced it has entered into agreements with Everest Poker and Poker770 and all their brands, to provide them with fully licensed versions of its Texas Holdem Calculator and Video Poker School, in addition to its direct real time marketing back-office tool.

Everest and Poker770 now join 888poker, WilliamHill, bet365 and other leading poker rooms in boosting their educational offering with MagicHoldem tools, as the industry faces up to the challenge of keeping new players in the game for a longer period of time. “It’s important we educate recreational players on the basics of hand management so they have a positive early experience with online poker,”says Everest Europe Regional Director Des Duffy, “MagicHoldem products are definitely a big step in the right direction with that aim in mind.”

MagicHoldem has cemented itself as a leader in the field of educational poker software. Its online Odds Calculator and Bankroll Management tool offer real-time guidance for the recreational poker player. The high quality 14-lesson Video Poker School gives new players a grounding in poker strategy and also helps prolong their life at the poker table. “The more you understand about the game, the more you’ll enjoy it, the longer you’ll last,” says MagicHoldem Vice President for Business Development Roy Samuelov: “When you examine the numbers, you see players using our tools play for longer and return more frequently, resulting in a higher player life-time value.”

In addition to its Texas Holdem calculator and other educational tools, MagicHoldem has developed a notification and banner marketing tool, that lets its operators unobtrusively and directly target segmented users at and away from the table.

MagicHoldem was founded in 2010 by a group of software and business professionals with a common vision: to help poker players learn the game, play better poker, and enjoy it more. The company offers powerful, user-friendly poker tools that guide recreational players as they gain experience and improve their skills playing Texas Holdem poker online.

For additional information please contact

Roy Samuelov

VP Business Development