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LOLLY Clothing to Unveil Fall 2014 Collection at LA’s Style Fashion Week

Los Angeles, CA. LOLLY Clothing will showcase its Fall 2014 Collection, Fallen Angel, during a runway show at Style Fashion Week in Los Angeles on Thursday, March 13, 2014. The show will take place at the LA LIVE! Event Deck in downtown Los Angeles at 7PM.

LOLLY’s Fall 2014 Collection, Fallen Angel, will encompass the “ideal LOLLY girl,” says the brand’s creative director, Geneveive Cruz. She elaborates, “The LOLLY girl is sexy and confident. She wants to look chic without the effort—unassuming. A LOLLY girl conveys a flirty femininity, yet leaves something to the imagination.”

What can attendees expect to see on the runway? LOLLY’s design team says, “LOLLY girls will get soft and sexy for Fall 2014 with the Fallen Angel collection.” The lineup offers buttery soft jersey, fluttery knits with a peppered texture, French terry with faux leather accents, sheer crepe, and flowing tops with thumbhole cuffs. LOLLY will introduce its newest and most unique print to-date, an exclusive black and tan “skeleton” dye.

LOLLY Clothing will have presence at Style Fashion Week’s marketplace from Sunday, March 9, 2014 through Thursday, March 13, 2014. Each day, LOLLY will welcome fashion week attendees to its booth to view current and upcoming collections. Buyers, media, and guests who attend all runway shows during the week are invited to stop by the LOLLY booth to experience the brand in person. Stylists and celebrities are encouraged to contact LOLLY’s publicist to pull samples and wardrobe gifts for female talent.

Media, buyers, celebrities, stylists, and fashion influencers are warmly invited to LOLLY’s first runway show on LA’s leading fashion week platform, Style Fashion Week (http://www.StyleFashionWeek.com). Sponsors of the LOLLY Clothing runway show at Style Fashion Week include:


LOLLY Clothing is a women’s contemporary brand of luxury knitwear. Made in Los Angeles, the LOLLY brand incorporates premium fabrics with on-trend silhouettes, color palettes, and mixed media. Every textile that goes into the production of LOLLY is sourced domestically, and the brand is committed to fair labor production. The line has rapidly become one of Hollywood’s most sought-after brands. First Lady, Michelle Obama, E! host, Giuliana Rancic, and Black Eyed Peas’ Fergie are among the many celebrities who have worn LOLLY Clothing. 

Known for its innovative retailing model, LOLLY launches a new collection each month. Every month offers a unique brand story that ties into an overarching seasonal theme. LOLLY Clothing is sold online at http://www.Lolly-Clothing.com and in over 600 boutiques nationwide. Creativ

e Director, Geneveive Cruz, leads the design team with years of industry success and retail acumen. LOLLY has showrooms in Los Angeles, New York, Atlanta, Dallas, and Canada.


In 2013, independent publishing house, Myrtle Street Publishing, released a nonfiction book about LOLLY Clothing titled LOLLY: From Fishing to Fashion. Authored by Jeff Stewart, LOLLY narrates the evolution of the label. The book includes true-to-life anecdotes about the many players who contributed to the label’s success, including its innovative owners, Todd and Chad Kimball. Copies can be purchased on Amazon.com: http://www.amazon.com/Lolly-Fishing-Fashion-Reeling-Unlikely-ebook/dp/B00BNPJYXA



Jamie M. Curtis
White Horizon PR
Phone: (614) 787-0815
Email: Jamie@WhiteHorizonPR.com