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FirstOntario Credit Union Implements ADFLOW In-Branch Digital Signage

LIGHTNING RELEASES: Burlington (12/13/2013) – FirstOntario Credit Union has selected ADFLOW Networks as their digital signage provider. Digital signage is rapidly changing the way financial institutions interact and communicate with their customers and, with this in mind, First Ontario Credit Union has formed a mutually beneficial partnership with ADFLOW Networks.

The main goal of digital signage for FirstOntario Credit Union was, and remains, the ability to provide their members with dynamic multiple messaging within their branches that highlights their core products and services, showcases their community involvement and that also enables them to provide FirstOntario members with up-to-the-minute rate changes as the market indicates. Upon meeting the knowledgeable team at ADFLOW Networks, FirstOntario was confident that they were the right fit for their organization, not only to meet their present day needs but also their future digital media communications requirements as they become more comprehensive going forward. “They are definitely a vendor we can grow with as our digital endeavours expand”, said Karen Bragdon, Senior Manager Branch Marketing Strategy, FirstOntario. One of FirstOntario’s ongoing strategies is to deal with vendors in the communities in which they serve and employing a local company, ADFLOW Networks, has turned out to be a fantastic experience for both companies. Everything went very smoothly, from the initial meeting, through the agreement on design specifications and the actual branch installations. From the project manager, to the account manager, to the installers and the creative team, everyone from the ADFLOW team made important contributions to the initiative, “it was a real collaborative effort,” said Bragdon.

From a technical perspective, ADFLOW utilized dual-feed media players configured specifically for FirstOntario, every aspect of which ADFLOW monitors and manages, which makes technical support exceptional. “ADFLOW bends over backwards to support us; they want to get it right”, said Matt Barton Director, Enterprise Technology Operations, FirstOntario. Their response time to any inquiries has been exceptional. In the past dealing with other digital signage suppliers had been an issue due to different time zones, “they’re quick – in 24 hours we can establish our needs, 24 hours later approval is gained and then from there we’re done and dusted – ADFLOW consistently delivers,” said Bragdon. New branches have been outfitted with a minimum of two screens per branch installed in various positions throughout their locations such as in waiting areas, teller locations and vestibules while older branches have also been retrofitted with digital screens. The goal is to complete the transition of all branches to digital screens by 2015 and to eventually introduce interactive stations as well. One unique installation was FirstOntario Credit Union’s first-ever external facing digital screen, positioned to generate business through local foot traffic. FirstOntario was further impressed with ADFLOW’s customer service when they went out of their way to temporarily install sample screens outside so that they were able to view them in direct sunlight before agreeing to purchase. That kind of service sets ADFLOW apart from the competition.

FirstOntario Credit Union digital signs are used to:

• Display multiple messaging to members that showcases their core products and services, highlights their community involvement and to instantly post up to date rate changes across their branches.

Type of content displayed:

• Multiple messaging – rates, products, services, community involvement


• In addition to the special “High Brightness” screen used in the Dundas location, most branches have opted for a two-screen configuration using displays ranging in size from 32” to 55”. The digital screens are installed in strategic areas within the FirstOntario branch locations, such as waiting area, teller areas and vestibules.

About FirstOntario Credit Union

In business since 1939, today’s FirstOntario Credit Union has evolved from familiar roots. In Hamilton, they began as the Stelco Employees Credit Union, and later Avestel Credit Union. In Niagara, they were once The St. Catharines Auto Worker’s Credit Union, later Family Savings. Today, membership in FirstOntario Credit Union is open to anyone living in Ontario, serving nearly 90,000 Members with a full suite of banking products including; chequing and savings accounts, mortgages, lines of credit, loans, investments, insurance, expert wealth management and commercial services. FirstOntario has 23 full-service branches serving 13 communities within the Hamilton, Halton, Niagara, Haldimand/Norfolk and Oxford regions. FirstOntario is a proud advocate and supporter of the people and communities in which they serve. With donations, sponsorships, bursaries and their Blue Wave employee volunteer program, they support many important community organizations such as the Advanced Coronary Treatment (ACT) Foundation, the Hamilton Hive, Hamilton SoupFest, Co-operative Young Leaders Summer Camp and the Fergie Jenkins Foundation.


Headquartered in Burlington, Ontario, Canada with U.S. offices in Chicago, IL, ADFLOW Networks is an industry leader in delivering award-winning digital signage, interactive and marketing solutions to some of the most recognized retailers and brands in North America, all powered by ADFLOW’s Dynamic Messaging System™, featuring patented AdSecure™ technology. Since 2000, ADFLOW has offered turn-key software and services that reshape the customer experience for its clients. From store design, screen placement, hardware selection, installation, and content services, ADFLOW has become a trusted partner to many Fortune 500 customers. As a result, ADFLOW has grown to become one of North America’s largest Digital Signage and Interactive Kiosk providers.