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Father/daughter business comes up with innovative way to raise capital AND help children in need through Indiegogo.com

Small Business Teams with National Nonprofit, First Book, in Crowd-Funding Campaign to Build Foundations of Literacy

Father/daughter business comes up with innovative way to raise capital AND help children in need through Indiegogo.com

To publish the 2nd edition of their award-winning learn to read program, “The Reading Game,” a San Diego based father/daughter business came up with an innovative way to raise funds for printing costs AND help children in need through a national literacy non-profit.

 Partnering with First Book, the “Give the Gift of Early Literacy” campaign was launched October 23rd on the crowd-funding site Indiegogo.com.

 Kenneth Hodkinson, the author of The Reading Game, is also the author of the best-selling Wordly Wise series of vocabulary builders.  Encompassing all grades from K through 12, Wordly Wise is the gold standard in vocabulary development and is used in over 10,000 school systems in the United States. These books have educated tens of millions of Americans.

Working with his daughter, Erika Bird, The Reading Game was first launched two years ago.  Thousands of parents and over 150 school systems now use “The Reading Game” in their classrooms and over 30 retailers stock the game in stores across the United States.  “The Reading Game” is used internationally in Singapore, Bermuda, The Philippines, Korea, Australia, England, Canada, New Zealand, etc.. It’s won four awards including the Dr Toy Best Picks for Children’s Products, The Tillywig Brain Child Award, Homeschool.com‘s Seal of Approval and Top Educational Gift Pick of 2011, and The Family Review Center’s Gold Award.  The game was also featured on national TV in a news piece on developing literacy through game play with National Association of Elementary School Principals. 

As a small, family business poised to make the jump to the next level and publish a second, enhanced edition of their game, they needed additional capital to make it happen.  In making that jump, they also wanted to do good by helping build the foundations of literacy for children residing in some of the hardest economically hit regions of the country. Indiegogo.com allows projects to raise funds AND make charitable donations.

 The “Give the Gift of Early Literacy Campaign” will help offset the printing costs of the 2nd edition AND donate much needed learn-to-read materials to some of the millions of children served by First Book. For every $25 pledged, First Book will receive a copy of “The Reading Game” to provide to a child in need. This $25 can be met through $1, $5 or $25 donations.  When pledging at the $25 level, the backer can choose to receive their own pre-release copy of the game at $10.00 off retail or donate the game to First Book.  There are also deeply discounted retailer reward levels for wholesale purchases of the games. The campaign runs through December 4th.

Check out the campaign at:  http://www.indiegogo.com/projects/give-the-gift-of-early-literacy


Pictured: Ken Hodkinson and Erika Bird – Father-Daughter Team

Illiteracy Facts:

-One child in four grows up not knowing how to read. 7

-Two-thirds of students who cannot read proficiently by the end of the 4th grade will end up in jail or on welfare. The fourth grade is the watershed year. We can predict that if a child is not reading proficiently in the 4th grade, he or she will have approximately a 78% of not catching up 7

                  7. National Assessment of Adult Literacy – www.nces.ed.gov/naal


About First Book: www.firstbook.org

First Book is a nonprofit social enterprise that has distributed more than 100 million books and educational resources to programs and schools serving children from low-income families throughout the United States and Canada.  By making new, high-quality books available on an ongoing basis, First Book is transforming the lives of children in need and elevating the quality of education. For more information, please visit us online or follow our latest news on Facebook and Twitter. 

About The Reading Game: www.thereadinggame.com Make Learning To Read Fun, Fast and Effective with The Reading Game. These fast paced memory card games with accompanying flashcards

and content-rich storybooks can help ANY child learn to read without frustration.  The staged learning format first teaches individual words, followed by short phrases using those words, and then graduates to a full-length storybook.  This format ensures success – even for struggling readers. Ages 4 +  MSRP $34.95