Initiative Wins Media Business
PRESS RELEASE: CHICAGO, October 1, 2013 –MFS Investment Management® (MFS®), a leading global asset management firm, has selected Draftfcb Chicago as its global agency of record and named Initiative to handle its media planning and buying needs.
Effective October 1, 2013, Draftfcb will provide MFS with strategic branding and advertising support, including print and digital solutions. It will work closely with its Interpublic Group (NYSE: IPG) sibling firm, Initiative, which will manage media strategy and investment duties.
Pile and Company (www.pileandcompany.com), the Boston-based management consulting firm, helped manage the agency selection process.
“We are proud to partner with MFS and look forward to playing an essential role as the company further builds its brand in the United States and abroad,” said Michael Fassnacht, president of Draftfcb Chicago. “The chemistry between our companies was quickly apparent in the pitch process. We are confident it will result in a partnership that will create outstanding work.”
Draftfcb’s global network was a key consideration for MFS, which markets its global investment expertise to an international client base that includes financial intermediaries, institutional investors and professional buyers.
“Draftfcb consistently demonstrated powerful and innovative thinking across the full spectrum of agency services,” said Andrew Washburn, Director of Marketing and Communications with MFS. “We were impressed with their strategic planning, creative, and print and digital media solutions, as well as Initiative’s media planning and analytics expertise.”
“Everyone at Initiative is delighted to begin working with MFS, and we’re eager to help them achieve both their business and marketing goals moving forward,” said Peter Mears, president, Initiative, North America. “The integration with our colleagues at Draftfcb will provide MFS with a team committed to delivering world-class service and media excellence.”
Draftfcb places equal emphasis on creativity and accountability, science and art. We are made up of a diverse, passionate group of thinkers, creators, poets, artists & technologists devoted to creating brilliant ideas that change behavior. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. Our worldwide network now spans 151 offices in 90 countries, with nearly 8,600 people, and is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.
Initiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviors. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative’s comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management. For more on our agency visit www.initiative.com
MFS is a leading, global active asset management firm with investment offices in Boston, Hong Kong, London, Mexico City, São Paulo, Singapore, Sydney, Tokyo and Toronto. The firm’s history dates back to March 21, 1924, when it established the first mutual fund. MFS manages $366.4 billion in assets on behalf of individual and institutional investors worldwide, as of August 31, 2013. Please visit http://www.mfs.com for more information.