LIGHTNING RELEASES MIAMI, Florida, – March 14th, 2014 – SOMOSTV’s channels change their on-air look in celebration of St. Patrick’s Day on their channels, Semillitas- the 24 hr., animation channel for children between 0 and 5 years of age, owned by SOMOSTV and ViendoMovies- the 24 hour commercial free film channel, will a “bug” designed with this popular festivity in mind.
Even though St. Patrick’s Day is not of Latino origin, it is a date that is widely celebrated in many cities, with participation of all people, in addition to the Irish community, centered on this commemoration. The channels’ audiences will enjoy the day with interstitials produced in-house inspired by this Holiday.
Semillitas is renowned for its focus on safe and entertaining programming, promoting the preservation of the Hispanic Heritage, especially important for Latino Families –even more so those living in the United States and Puerto Rico, as well as those of the US. Semillitas’ programming is carefully chosen to target toddlers in the morning and preschoolers in the afternoons. The channel prides itself on a space characterized by branded and international animation in neutral Spanish, violence free and an appropriate environment for children. Semillitas includes one of the highest proportion of Latino content and properties on air, ensuring a fresh presence for its audience.
ViendoMovies is renowned for its strategy of dynamically and innovatively adapting its on-air look in terms of the calendar dates of its bicultural audience. This adaptability has resulted in a unique bond with viewers and an expectation about how the channel evolves in the approach of celebrating the cultural diversity and the contributions of Latinos to the American nation.
The same strategy is followed in social media for both channels to incorporate a 360 approach, according to the current trends in television. In addition to modifying their logos in celebration of St. Patrick’s Day, the channels have also carefully designed a festive greeting for their viewers.
ABOUT SOMOSTV LLC.: SOMOSTV LLC is a company dedicated to the exploration, development and promotion of the growth of pay TV in the U.S. Hispanic market, Puerto Rico and Central America through the launch of TV channels, transactional exploitation of all types of made for TV content in all its platforms with technical and creative excellence. For more information, visit www.somostv.net